Which should I book first?

The 30 minute session, unless you already know exactly what you need. It is a real session, not a call about which call to book, and if you go on to a 60 minute session or a package within 14 days its fee comes off the price.

What if I do not know what I want yet?

That is the most common reason people book, and it is the most useful place to start. We work out what you are actually optimising for before we talk about any job, degree, or business.

Is this worth it if I am a student with no experience?

Yes, that is a large part of who books. The earlier you choose on purpose, the fewer years you spend correcting the choice.

I am a parent booking for my child. Does that work?

Yes. The session is with the student, because they are the one who has to live with the decision. You are welcome to join for the first and last five minutes.

What does the finance side actually cover?

Personal finances and the operational finances of a business, which is where I am strongest. What an offer is really worth, whether a degree pays for itself, getting your own cash flow under control, and on the business side pricing, margins, runway, payroll, and where money is leaking in how you operate. To be clear about the boundary: this is guidance from running these numbers in practice, not licensed investment, tax, or legal advice.

What if I need to reschedule?

Message before the session and we move it. TODO, confirm the exact notice period.

Do you guarantee a job, a placement, or a business outcome?

No. Nobody honestly can. What you get is an accurate read on where you stand and a specific plan you can act on.

Can you refer me to a role?

Referrals happen when there is a genuine fit, they are not something you can buy. Sessions are advice, not placement.

How do I pay from outside Pakistan?

TODO, confirm the international payment method before launch. Account details are never published on this page in any case.

You know you are capable of more. You are not sure of what.

I help people work out the thing worth pursuing, then how to get there. The job, the degree, the business, and the money decisions wrapped around all three. Recruiting is my trade, so I have watched where thousands of paths actually led rather than where people hoped they would.

Book 30 minutes Book 60 minutes

Picking a slot places a hold on the time, it does not confirm the session. Google will send an automatic calendar invite straight away, but the session is only confirmed once payment is verified. Unpaid holds are released 12 hours before the slot.

Advice about potential is easy to give and hard to trust. Mine comes from a decade of watching what actually happened to people, at the point where decisions get made.

5 yearsinside hiring decisions, since June 2021
100 to 1,000applications read for a single role
30 to 100people spoken to per hire
14 to 136, 130 to 208two companies scaled
24LinkedIn recommendations

Four ways in

What you can work on

Four things people bring me. Most sessions touch more than one, because these decisions are rarely separate in real life.

Career and vocation

Work out what you actually want to be doing, then how to get there.

Not knowing what you want, only that this is not it
Choosing between offers, or whether to switch at all
A CV or profile that is not getting responses
Interview preparation
Figuring out what to learn next, and what to ignore
Understanding why you keep getting rejected

What to study

Choosing a degree or a next qualification on purpose, not by default.

After A levels, FSc, or high school, choosing a field with intent
Whether a bachelors or masters is worth its cost and its years
Picking between universities, countries, and funding routes
What a degree does and does not open, seen from the hiring side
Switching fields after a degree that is not working out

Start or scale a business

The thing you want to build, and what it will really take.

Whether the idea is worth leaving a salary for
First hires, team structure, and who you actually need next
What is stalling delivery and where it is stalling
An outside read on a decision you are too close to

Personal and business finances

The numbers under the decision, and the operations that produce them.

Reading an offer properly, past the headline salary
Negotiating pay, and knowing when not to
Whether a degree, a course, or a move pays for itself
Getting personal cash flow under control before a big change
Pricing, margins, and unit economics that actually hold
Runway, payroll planning, and when a hire pays for itself
Where the money is leaking in how the business runs

Every session

What you actually get

A live call on Google Meet.
Written notes and 2 or 3 specific next steps, sent the same day.
Text check ins afterwards, so the plan does not die on the call.

30 minute session

3 text check ins within 30 days

60 minute session

One 20 minute follow up call within 30 days
6 text check ins within 45 days

What it costs

Pricing

Session prices in PKR
Service	30 min	60 min	Book
Career and vocation	PKR 3,000	PKR 5,000	Book 30 minutes Book 60 minutes
What to study	On request	On request	Ask on WhatsApp
Start or scale a business	PKR 6,000	PKR 10,000	Ask on WhatsApp
Personal and business finances	On request	On request	Ask on WhatsApp

Not sure which of the four you need?

Book the 30 minute session. Working that out is part of it, and you still leave with written notes and next steps.

If you book a 60 minute session or a package within 14 days after it, the 30 minute fee comes off the price.

Going further

More than one conversation

Two ways to keep going, for when a single session is not the shape of the problem.

3 session pack

Work one decision all the way through to done.

PKR 13,500 or USD 160

Three 60 minute sessions, used when you need them
Written notes and next steps after every session
Check ins stay open for 60 days

Monthly mentorship

Someone in your corner while you execute, month to month.

PKR 18,000 or USD 220

Two 60 minute sessions or four 30 minute sessions a month
Check ins any weekday
CV and portfolio reviews
One or two warm introductions where they make sense

Priced for access and response time rather than for session hours. If you only want the calls, the 3 session pack is better value and I will tell you so.

Check ins are text, not calls. Answered within 24 hours on weekdays.
The follow up call is for progress on the plan we already made. A different problem is a new session.
Follow ups and check ins expire at the end of the stated window.

Booking to confirmed

How it works

Pick a slot. This holds the time, it does not confirm the session.
You get an invoice on WhatsApp or email.
Pay and send the receipt.
I confirm on WhatsApp and the session is locked in.

Unpaid, unedited

What people say

Danish Awan provides insightful, personalised career coaching with a deep understanding of individual growth paths.
Azwa RajputAI-Native Product Specialist
He has a clear vision for how to mentor and inspire newcomers in the tech industry, and he's already taking actionable steps to make a positive impact.
Taimoor AhmedBackend Engineer II at Metric
Danish's meticulous and thoughtful methods stand out, especially in a profession where a single job posting can attract hundreds or even thousands of applications.
Usama JahangirEngineer, AI in Robotics
The way he understands requirements, vision and translates that into hiring pipeline is splendid.
Ahmed AbdullahMachine Learning Engineer

All 24 recommendations on LinkedIn

Background

Who you are talking to

Most advice about potential comes from people who never saw how the story ended. I did. Recruiting put me at the point where decisions get made, and I have spent five years watching which choices opened doors for people and which quietly closed them.

I have been recruiting continuously since June 2021. I am the first dedicated recruiting hire at ImagineArt, a bootstrapped AI creative suite, where the company has grown from 130 to 208 people. Before that I owned technical recruitment at Cowlar Design Studio, a Y Combinator Winter 2017 company, through growth from 14 to 136 people.

I also founded and ran Placentek, built a team of 14, placed 15 to 20 engineers with clients, and exited to Vyro. Personal and operational finances are a particular strength of mine, and not a theoretical one. I have set pricing, watched runway, and met a payroll of my own.

For a single role I will read anywhere from 100 to 1,000 applications and speak to 30 to 100 people. That is why this is not generic advice. I am not guessing at what works, I have seen the sample.

BSc Electrical and Computer Engineering, CASE Islamabad. Professional Certificate in Public Policy, UMass Amherst, on a US State Department exchange.

Danish on LinkedIn

Before you book

Questions

Which should I book first?: The 30 minute session, unless you already know exactly what you need. It is a real session, not a call about which call to book, and if you go on to a 60 minute session or a package within 14 days its fee comes off the price.
What if I do not know what I want yet?: That is the most common reason people book, and it is the most useful place to start. We work out what you are actually optimising for before we talk about any job, degree, or business.
Is this worth it if I am a student with no experience?: Yes, that is a large part of who books. The earlier you choose on purpose, the fewer years you spend correcting the choice.
I am a parent booking for my child. Does that work?: Yes. The session is with the student, because they are the one who has to live with the decision. You are welcome to join for the first and last five minutes.
What does the finance side actually cover?: Personal finances and the operational finances of a business, which is where I am strongest. What an offer is really worth, whether a degree pays for itself, getting your own cash flow under control, and on the business side pricing, margins, runway, payroll, and where money is leaking in how you operate. To be clear about the boundary: this is guidance from running these numbers in practice, not licensed investment, tax, or legal advice.
What if I need to reschedule?: Message before the session and we move it. TODO, confirm the exact notice period.
Do you guarantee a job, a placement, or a business outcome?: No. Nobody honestly can. What you get is an accurate read on where you stand and a specific plan you can act on.
Can you refer me to a role?: Referrals happen when there is a genuine fit, they are not something you can buy. Sessions are advice, not placement.
How do I pay from outside Pakistan?: TODO, confirm the international payment method before launch. Account details are never published on this page in any case.